Data engineering · FinOps
Automated financial reporting from scratch
Automated ingestion and transformation into one warehouse with data-quality checks and real-time metrics — and cut cloud infra cost 40% along the way.
Systems that run every day, in real businesses.
Case studies in marketplace and ERP automation, AI agents, SEO systems, and the data infrastructure underneath.
SEO · Content systems
Took reprolegal.com out of Google's sandbox
Built the technical SEO and content system for our own site. It cleared the sandbox and started bringing in leads with zero ad spend.
Automation · Marketplaces & ERP
End-to-end order automation across marketplaces and an ERP
Orders flow into the ERP, get fulfilled, and confirm back automatically — inventory synced across every channel. Works the same on NetSuite, SAP, Oracle, or Odoo.
AI agent · Finance ops
Turn a chat message into an approved invoice
A bot reads a PDF, extracts the line items, and routes an ERP invoice for approval — no manual entry. Works with any chat tool or ERP.
Data engineering · Ad spend
Caught a doubled ad spend line and an $11B phantom revenue bug
A daily reconciler between ad accounts and the warehouse — caught doubled spend, a silently-failed export, and a currency bug inflating GA4 revenue by nine orders of magnitude.
AI agent · Media buying
Automated campaign launches across dozens of countries
An agent that scans Drive and a spreadsheet and builds the full campaign — cards, ad groups, budgets, UTMs — paused, logged, one click from live.
Marketing analytics · Ad reporting
Turned day-old ad reporting into hourly
An hourly pipeline across Google Ads, Meta, and X, reconciled to the cent against daily numbers — plus a conversion-value bug fix.
Data engineering · BigQuery
Cut a nightly BigQuery scan by 95%
Found the real cause of nightly pipeline timeouts — unpartitioned sources — and verified the fix value-for-value, not just row counts.
Marketing analytics · Ecommerce
Diagnosed a ROAS collapse, mapped the path to 400%
Disproved the fraud/geo theory with raw data, found the real cause, and rebuilt the conversion architecture around offline closes.
Marketing analytics · Subscription
Fixed attribution, returned conversions to Google Ads
Payment domains were stealing credit from the real channel. We patched the attribution models and closed the loop back to Google Ads.
AI bots · Lead ops
Intelligent bots bridging disconnected systems
Bots that sync data in real time, classify and qualify leads instantly, and resolve common requests from a knowledge base.
ML · Predictive
Predictive CAC — forecasting lead value
Trained a maturation model on historical lead-to-close data and fed predicted value into Smart Bidding.