Getting reprolegal.com out of Google's sandbox

A brand-new domain in a competitive niche doesn't rank just because the content is good. We built the technical SEO and content system that got our own site — reprolegal.com — out of Google's sandbox and turned it into a working lead channel.

The problem

reprolegal.com launched with no search history and no backlinks — a brand-new domain in a competitive, high-stakes niche. Google's sandbox holds sites like this back for months by default: pages get crawled, but they don't rank, no matter how good the content is.

What we built

A technical SEO foundation and a content pipeline that ships new pages on a schedule, not whenever someone remembers to write one:

• Clean information architecture — programme pages, country pages, and a journal, each with its own crawl path and internal links back to the pages that convert.
• Correct technical basics: canonical tags, sitemap, structured data, and a page-speed budget that actually gets enforced, not just measured once at launch.
• A content system that keeps publishing without a person opening an editor every time — the same kind of automation we build for clients, applied to our own site first.

The result

The site cleared Google's sandbox and started generating inbound leads with zero paid traffic — the search system doing exactly what it was built to do.